![]() Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
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